Publications – Philip Mai

Featured Publications

Mai, P., Saiphoo, A., Soares, F., & Gruzd, A. (2022). The Influence of Influencers in Canada: A Census-balanced Survey About Social Media Influencers in Canada. Report. Toronto Metropolitan University Social Media Lab. DOI: 10.6084/m9.figshare. 21586947

Mai, P., & Gruzd, A. (2022). The State of Social Media in Canada 2022 Report. Toronto Metropolitan University Social Media Lab. DOI: 10.6084/m9.figshare.21002848

Gruzd, A., Mai, P., Soares, F., & Saiphoo, A. (2022). The Reach of Russian Propaganda & Disinformation in Canada. Report. Toronto Metropolitan University Social Media Lab. DOI: 10.6084/m9.figshare.20277855

Kumar, P., Gruzd, A., & Mai, P. (2021). Mapping out Violence Against Women of Influence on Twitter Using the Cyber–Lifestyle Routine Activity Theory. American behavioral scientist, 65(5), 689-711. DOI: 10.1177/0002764221989777

Gruzd, A., & Mai, P. (2020). Going viral: How a single tweet spawned a COVID-19 conspiracy theory on Twitter. Big Data & Society, 7(2). DOI: 10.1177/2053951720938405

All Publications

Gruzd, A., Mai, P., & Soares, F. B. (2022). How coordinated link sharing behavior and partisans’ narrative framing fan the spread of COVID-19 misinformation and conspiracy theories. Social Network Analysis and Mining, 12(1), 1-12. DOI: 10.1007/s13278-022-00948-y

Gruzd, A., Mai, P., & Vahedi, Z. (2022). Studying Anti-Social Behaviour on Reddit with Communalytic. The SAGE Handbook of Social Media Research Methods (pp. 503-520). SAGE Publications. DOI: 10.4135/9781529782943.n36

Gruzd, A., Mai, P., & Kampen, A. (2022). Using Netlytic to Analyze Twitter Conversations about the 2014 Euromaidan Revolution in Ukraine. The SAGE Handbook of Social Media Research Methods, 467. DOI: 10.4135/9781529782943

Mai, P., & Gruzd, A. (2022). The State of Social Media in Canada 2022 Report. Toronto Metropolitan University Social Media Lab. DOI: 10.6084/m9.figshare.21002848

Gruzd, A. & Mai, P. (2021). No Viral Video Should Go to Waste: Coordinated Link Sharing Behavior Around a Doctor Featured in the Viral COVID-19 Video – “America’s Frontline Doctors”. MISDOOM Symposium on Misinformation in Online Media, September 21-22, 2021.

Tangcharoensathien, V., Calleja, N., Nguyen, T., Purnat, T., D’Agostino, M., Garcia-Saiso, S., … & Briand, S. (2020). Framework for managing the COVID-19 infodemic: methods and results of an online, crowdsourced WHO technical consultation. Journal of medical Internet research, 22(6), e19659. DOI: 10.2196/19659

Gruzd, A., & Mai, P. (2020). Going viral: How a single tweet spawned a COVID-19 conspiracy theory on Twitter. Big Data & Society, 7(2). DOI: 10.1177/2053951720938405

Gruzd, A., Mai, P., Recuero, R., & Soares, F. (2020). Studying Toxicity on Twitter during the 2019 Federal Election in Canada. International Conference on Social Media & Society (#SMSociety). July 22-24, 2020 (virtual).

Gruzd, A., & Mai, P. (2020). The State of Social Media in Canada 2020. Report. Toronto Metropolitan University Social Media Lab. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3651206

Gruzd, A. & Mai, P. (2020). Inoculating against an Infodemic: A Canada-wide COVID-19 News, Social Media, and Misinformation Survey. Report. Toronto Metropolitan University Social Media Lab. https://doi.org/10.5683/SP2/JLULYA

Gruzd, A., & Mai, P. (2020, July 8). Companies are increasingly turning to social media to screen potential employees. The Conversation. Available at https://theconversation.com/companies-are-increasingly-turning-to-social-media-to-screen-potential-employees-141926

Gruzd, A., & Mai, P. (2020, April 22). Conspiracy theorists are falsely claiming that the coronavirus pandemic is an elaborate hoax. The Conversation. Available at http://theconversation.com/conspiracy-theorists-are-falsely-claiming-that-the-coronavirus-pandemic-is-an-elaborate-hoax-135985

Mai, P. & Gruzd, A. (2020, April 14). We Can Inoculate Ourselves against COVID-19 Misinformation. Policy Options. Available at https://policyoptions.irpp.org/magazines/april-2020/we-can-inoculate-ourselves-against-covid-19-misinformation/

Gruzd, A., Mai, P., Recuero, R., & Soares, F. (2020) Disinformation and Hyperpartisanship on Twitter during the 2018 Presidential Election in Brazil. The Digital Media and the 2019 Federal Election Symposium, February 21, 2020, Ottawa, Canada. Link

Jacobson, J., Gruzd, A., Kumar, P. & Mai, P. (2019). Networked Influence. Social Media + Society. DOI: 10.1177/2056305119865473

Recuero, R., Soares, F., & Gruzd, A. (2019). Disinformation and Hyperpartisanship on Twitter during the 2018 Presidential Election in Brazil. The 3^rd European Symposium on Societal Challenges in Computational Social Science, September 2-4, 2019, Zurich, Switzerland. Link

Gamble J.M., Traynor, R.L., Gruzd, A., Mai, P., Dormuth, C.R., & Sketris, I.S. (2018). Measuring the Impact of Pharmacoepidemiologic Research Using Altmetrics: A case study of a CNODES drug‐safety article. Pharmacoepidemiology and Drug Safety. DOI: 10.1002/pds.4401

Esteve Del Valle, M., Wanless-Berk, A., Gruzd, A., and Mai, P. (2018). I Click, Therefore I am: Predicting Clicktivist-like Actions on Candidates’ Facebook Posts During the 2016 U.S. Primary Election. In Networks, Hacking, and Media – [email protected]: Now and Then and Tomorrow (Studies in Media and Communications, Volume 17) Emerald Publishing Limited, pp.137 – 154. DOI: 10.1108/S2050-206020180000017008

Kumar, P., Gruzd, A., Mai, P. (2018). Mapping out Violence Against Women and Girls (VAWG) on Twitter: Case of India. The 2018 Association of Internet Researchers Conference, October 11, 2018, Montreal, QC. Link

Esteve Del Valle, M., Wanless-Berk, A., Gruzd, A., and Mai, P. (2018). Unpredictably Trump? Predicting Clicktivist-like Actions on Trump’s Facebook Posts During the 2016 U.S. Primary Election. In Proceedings of the 9th International Conference on Social Media & Society (#SMSociety’18). ACM, New York, NY, USA. DOI: 10.1145/3217804.3217898

Gruzd, A., Jacobson, J., Mai, P., & Dubois, E. (2018). The State of Social Media in Canada 2017. Report. Toronto Metropolitan University Social Media Lab. DOI: 10.2139/ssrn.3158771

Dubois, E., Gruzd, A., Mai, P., & Jacobson, J. (2018). Social Media and Political Engagement in Canada. Report. Toronto Metropolitan University Social Media Lab. DOI: 10.5683/SP2/9MCJJH

Gruzd, A., Jacobson, J., Mai, P., & Dubois, E. (2018). Social Media Privacy in Canada. Report. Toronto Metropolitan University Social Media Lab. DOI: 10.2139/ssrn.3195503

Hemsley, J., Jacobson, J., Gruzd, A., & Mai, P. (2018). Social Media for Social Good or Evil. Social Media + Society, 4(3), 2056305118786719. DOI: 10.1177/2056305118786719

Gruzd, A., Jacobson, J., Wellman, B., & Mai, P. H. (2017). Social Media and Society. American Behavioral Scientist, 61(7), 647–652. DOI: 10.1177/0002764217717567

Gruzd, A., Jacobson, J., Kumar, P., Mai, P. (2017). The Ethics of Social Media Data Use for Research. Data Power Conference, June 22-23, 2017, Ottawa, Canada. Link

Gruzd, A., Jacobson, J., Wellman, B., & Mai, P. (2016). Understanding communities in an age of social media: the good, the bad, and the complicated. Information, Communication & Society, 19(9), 1187–1193. DOI: 10.1080/1369118X.2016.1187195

Gruzd, A., Doiron, S., and Mai, P. (2011). Is Happiness Contagious Online? A Case of Twitter and the 2010 Winter Olympics. Proceedings of the 44th Hawaii International Conference on System Sciences (HICSS), January 4-7, Kauai, HI, USA. DOI: 10.1109/HICSS.2011.259.

Gruzd, A., & Mai, P. (2011). It’s a ‘Twittermobile! SAAB Magazine, Vol. 10(#2), pp. 52-53). Link N/A