I am the Director of Business and Communications and a researcher at the Ryerson University Social Media Lab at Ted Rogers School of Management. I am a co-founder of the International Conference on Social Media & Society.
In my work at the Social Media Lab, I focus on tech policy, knowledge mobilization, information diffusion, business and research partnerships, and the practical applications of social media analytics. My goal is to connect people, knowledge and ideas. Some of the long-term projects I am currently working on include: Netlytic.org, Polidashboard.ca, Communalyzer.com, and Socialmediadata.org.
I graduated from Syracuse University with a Juris Doctor (JD) in International Law, Master of Arts (MA) in International Relations and Bachelor of Science (BSc) in Business Management. I have over two decades of experience working in communications, marketing, and business management in domains such as academia, high-tech and politics. Before joining Ryerson, I was the Projects and Communications Manager at the Norman Newman Centre for Entrepreneurship at Dalhousie University and the Research and Communications Manager at the Dalhousie University Social Media Lab. While at Dalhousie, I managed numerous social media-related research projects and led efforts to raise the profile and impact of various other academic initiatives.
I currently live in bustling downtown Toronto. In my spare time, I am an avid traveler, amateur photographer, foodies, and political junkie. If you are looking to connect with me, please look for me on Twitter; my handle is @phmai.