I am the Director of Business and Communications at Ryerson Social Media Lab at Ted Rogers School of Management and a co-founder of the International Conference on Social Media & Society. I am also the Manager of Academic Communications at Ryerson University, where I am responsible for strategic academic outreach and communications.
In my work at the Social Media Lab, I focus on knowledge mobilization, information diffusion, business and research partnerships, and the practical application of social media analytics. My goal is to connect people, knowledge and ideas. Some of the long-term projects I am currently working on include: Netlytic.org, myTweeps.com, SocialMediaData.org and PoliDashBoard.com.
I graduated from Syracuse University with a Juris Doctor (JD) in International Law, Master of Arts (MA) in International Relations and Bachelor of Science (BSc) in Business Management. I have over a decade of experience working in communications and marketing in domains such as academia, high-tech and politics. Before joining Ryerson, I was the Projects and Communications Manager at the Norman Newman Centre for Entrepreneurship at Dalhousie University and the Research and Communications Manager at the Dalhousie University Social Media Lab. While at Dalhousie, I managed numerous social media-related research projects and led efforts to raise the profile and impact of various other academic initiatives.
I currently live in bustling downtown Toronto. In my spare time, I am an avid traveler, amateur photographer, foodies, and political junkie. If you are looking to connect with me, please look for me on Twitter; my handle is @phmai.